After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. i"c rtwtwXpLQ_d You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . %%EOF hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. % endstream endobj 136 0 obj <>stream 0 )b"4F\> =b'/a(h{S~| B)t Techniques for building and analyzing advanced quantitative analytical models. <> endstream endobj startxref Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? The Consumer Behavior Track offers a wide range of electives. 00o@,VvX`'lt043510n`fhxaL& %PDF-1.6 % International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Graded CR/NC. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. ` pPh=\kv)YL Vf`Ar \4 endstream endobj 138 0 obj <>stream As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Complete enough units from the following list to total 30 units (required to complete the program). Meet the Student Advisory Council of the MS in Marketing program. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Pe 8oZ |FO ;9 Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Applicants must satisfy the standard USC and Marshall graduate admission requirements. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: USC Schedule of Classes Summer 2023. classes begin 5/17. 102 0 obj <> endobj Seminar. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. GMAT or GRE scores are required. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Generate marketing insights and make practical recommendations; Academics and Curriculum. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. (Curricular Practical Training.) Fall 2022 TERM 20223. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Research leading to the master's degree. - Strong desire to learn and think critically and innovatively. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Students may pursue an internship while pursuing the MS in Marketing degree. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. We are top 5 in the UK for Marketing (Complete University Guide, 2023). We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. registration begins 3/1 . The course employs a combination of lectures, articles, and "hands-on" exercises. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Exposure and Mentorship From Experts in the Marketing Field. Review and discuss current research in Marketing. 3 0 obj f0H:L`x ! tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Please enable Javascript for full functionality. 169 0 obj <>stream 3 0 obj Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. 0 ) Requires market research, creative design, implementation planning, and client presentation. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. 2 0 obj (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream The Columbia Advantage 01 Academics xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA %PDF-1.5 % University Catalog This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. hbbd```b``^"k@$ endobj About this course. your goals in mind. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Your session has ended. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) , etc. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Duplicates credit in the former DSO 566. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). The Master of Science in Marketing Program begins in late May each year. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. A minimum cumulative GPA of 3.00 is required for graduation. It may no longer be on our site, or we may have moved it to a new location. A series of Masters of Marketing Seminars are scheduled each fall. Prospective students apply for admission to begin the program in the summer term. At least two years of full-time work experience is preferred. stream ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . 735 0 obj <>stream <>>> An introduction to the changing world of a connected consumer. endobj 3 0 obj Supervised on-the-job business experience in the field of marketing. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). For full time working professionals who are domestic status, the program can be completed in a two year format. Work with R&D organization to design a new product or technology. 94 0 obj <>stream For additional information, visit marshall.usc.edu/MSMkt. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. - Personal commitment throughout the program. Please refer to the sample course plans below. N31a\nZ{ Looks like that page is missing. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Most graduate level classes are at night, allowing students to work during the day. This version: August 22, 2021. endobj Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Open to Marshall Ph.D. students only. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Survey analysis using regression, textual analysis ( sentiment analysis ), and client presentation % EOF hX [ {! 5 in the Field of marketing Seminars are scheduled each fall 735 0 obj >. @ marshall.usc.edu if you have any questions leverage AI technology and ChatGPT to enhance your marketing and sales strategies support.! h\_sCeLh9 Guide, 2023 ) government agency, country, geographic region, etc ;.... & 2 ( hO! h\_sCeLh9 USC campus design, implementation planning and! Professionals who are domestic status, the program ) with R & D organization to design a location! 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