LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Q: You say NASCAR continues to grow and like you, . Related: NASCAR power rankings during the 2023 season. Their reputations and regional fame followed them to the national stage. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. In 2019, that number had dropped to just 2.92 million. Photo credit: brandonzeman on Visual Hunt / CC BY-SA The 2019 season was run as regularly scheduled as well. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. That. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. Home Media FOX NASCAR hits Las Vegas low. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). Which meant that other drivers didnt win a lot. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. News. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. Certain segments of fans, and media, began to cry that sky was falling. Brian Herbst is the senior vice president for media and productions for NASCAR. NASCAR Fans Rebel Against Confederate Flag Ban. The move of the Labor Day race to California was part of an ongoing trend. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. It may seem good on the surface, but there's more beneath that makes this concerning. In other words, twice as many watched the title race in 2015 than this year. . With all the different metrics used to measure a sport these days however, it can be complicated. Not all, of course, but most. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . If you were hot, you might wind up on the cover of that magazine and even more people would know about you. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. At the start of the 21st Century NASCAR TV ratings, meant everything. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Many former fans consider this state of affairs to be ridiculous. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. In 2014 the average viewership for Cup Series races was 5.3 million. It was a successful year as the sport averaged over three million average viewers per race. Home Ratings NASCAR finale sees modest gain as season posts modest drop. If it did, I would really appreciate your support. Affluence. Formula 1 does not have a single commercial during their races on ESPN. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. IndyCar always has side-by-side commercials during green flag racing. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. So if you can say that it's you and the NFL in terms of stability of your audience. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. I expect that will be a boon to NASCARs future. U.S. NBA Social Justice Poll. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). Racing, like basketball and other sports, has seen year-to-year ratings decline. There was massive progress in viewership all around and there are many factors that might be going into it. It would have been nice to have heard more during the championship race from Earnhardt. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. If that contributed to NASCARs decline, however, that is on NASCAR. The XFL also had a better Week 2 performance than the 2019 Alliance of American . That metric is down 16% over the last 24 months. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. But that in itself wasnt necessarily the crime. You will find all of your NASCAR ratings coverage at Sportsnaut. This was a problem that actually needed to be addressed and wasnt. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. There's a catch, though. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. 4 million viewers in. The XFL's ratings were disappointing in Week One. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. A single commercial during their races on ESPN for Cup Series races was 5.3 million ratings, meant.... 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